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Growth continues to prove itself as one of the greatest challenges facing small to medium sized nonprofits. The only tried and true way to increase a donor base is through a well-planned, well-executed Donor Acquisition Program. And yet, the costs associated with acquisition make it a frightful strategy for nonprofits.

Without knowing how to select the right list, what numbers to look for, what goals to set, and how to plan, a donor acquisition program is doomed for failure before the first mailing goes out.

This year’s theme, Donor Acquisition: Removing the Scare Factor, promises to guide nonprofit leaders safely through the snares and toils of establishing a solid donor acquisition program. Featuring industry-experts Zach Hinton, Lisa Theasmeyer, and Elizabeth Turnbull, the conference will reveal insider secrets to list selection, testing methods, direct mail packages, copy writing, and e-acquisition.

Overcome the fear of donor acquisition and see your organization begin to grow.

Turnbull Marketing Group • info@tbullgroup.com • 919.741.5072

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